Membership status: Partner
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Gucci is part of the global luxury group Kering, which manages the development of a series of Houses in fashion, leather goods, jewellery, and eyewear.
Driven by Gucci’s philosophy to evolve and act to support social and environmental transformative change, the House joined the Foundation in 2022 to build on its existing circular economy strategy underlined by the three key principles – eliminate waste and pollution, circulate products and materials, and regenerate nature.
Gucci has been advancing its circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. approach across its value chain for many years, including through the transformation of its supply chains to incorporate regeneratively produced raw materials into its products. It has also worked to extend the life of products, ensuring they are used more, via resale platforms, partnerships, and customised vintage on Gucci Vault. In addition, its product and manufacturing innovations have focused on designing out scraps, upcycling materials, and using recycled materials with Scrap-less, Gucci-Up, and Demetra.
In 2015, Gucci unveiled its ten-year sustainability plan, focused on generating positive change for people and the planet, as outlined in the Gucci Equilibrium platform. Gucci is on track to deliver or exceed its 2025 targets and, in 2021, the House accelerated its efforts, evolving its climate strategy towards a nature-positive approach.
Since 2020, Gucci has been investing in regenerative agriculture projects in its own supply chain and more broadly, to protect and restore nature under its Natural Climate Solutions Portfolio, as detailed in the 2021 Gucci Equilibrium Impact Report.
To learn more, visit the Gucci website and Gucci Equilibrium website
