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The Ellen MacArthur Foundation’s Plastics Pact Network is pleased to welcome the Kenya Plastics Pact, a national initiative bringing together businesses, governments, NGOs and the informal sector in Kenya to work towards a circular economy for plastic.
Launched today in Nairobi, the Kenya Plastics Pact (KPP) is led by the Sustainable Inclusive Business (SIB) with the support of WRAP and MAVA, and becomes the second Pact in Africa. KPP joins 11 other Pacts in the Ellen MacArthur Foundation’s global Plastics Pact Network, a unique platform spanning Africa, Europe, North and South America and the Pacific region, to exchange learnings and best practices across countries and regions to accelerate the transition to the circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. for plastics.
At the time of launch, the Kenya Plastics Pact membership already covered the entire plastics value chain with leading organizations from across the country. The founding members are: Base Titanium, BIDCO Group, BioFoods, Coca-Cola Beverages Africa (CCBA), Ecocycle Enterprises, Ecoworld Recycling, EmpowerEco, Florensis, Green Pavers, L’Oréal East Africa, Rintz Industries, Recykla International, Silafrica, T3, Takataka Solutions, The Coca-Cola Company, and Vintz Plastics.
The Pact is officially supported by the Kenyan Government through the Ministry of Environment, and also by Kenya Private Sector Alliance (KEPSA), Kenya Extended Producer Responsibility Organization (KEPRO), Kenya Association of Manufacturers (KAM), the Retail Trade Association of Kenya (RETRAK), WWF Kenya, WEEE Center, Together For Better Foundation, Tierranjani Africa, the Kenya PET Recycling Company (PETCO), the Nairobi Waste Pickers Association and the Ajira Digital and Employment Program.
KPP will work towards the common vision, shared by over 1000 organisations around the world as part of the New Plastics Economy Global Commitment and Plastics Pact Network.
In line with this vision, KPP members will jointly work towards the following 2030 targets:
Eliminate problematic or unnecessary single-use packaging items through redesign, innovation or reusereuseThe repeated use of a product or component for its intended purpose without significant modification. delivery models.
100% of plastic packaging to be reusable or recyclable
40% of plastic packaging effectively recycled
15% average recycled content across all plastic packaging
Following the launch on the 7th October 2021, SIB will lead KPP and begin developing the roadmap for 2030, towards collective action in the local market.
"I am delighted to welcome the Kenya Plastics Pact to the Ellen MacArthur Foundation’s global Plastics Pact Network. Today, Kenyan Pact members have joined more than 1000 businesses, policymakers and NGOs globally on the journey towards a circular economy for plastics. This is an exciting step towards a plastics system that keeps plastics in the economy and out of the environment.”
- Sonja Wegge - Programme Manager, Plastics Pact Network, Ellen MacArthur Foundation
“For a long time now, we have lived and operated on a linear model where we take-make-use-waste. As members and supporters of this Pact, the second in Africa after South Africa, we will continue to spearhead Kenya’s efforts towards a more sustainable and inclusive circular economy for plastic. This is the right time to take action, and we are excited because we believe in true future-proof solutions that are designed and defined together. We share a vision that comes with great ambition! This combined energy will change the story for plastics.”
- Karin Boomsma, Director, Sustainable Inclusive Business
The second African Plastics Pact is welcoming additional members from across the value chain. For further information, visit kpp.or.ke