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The Jeans Redesign

We need to change the way we produce jeans and address the huge problems of waste and pollution.

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The Jeans Redesign

The Jeans Redesign...

Shares new Guidelines to tackle waste and pollution alongside the harmful practices associated with the current production of jeans

Establishes the minimum requirements for durability, material health, recyclability, and traceability, as set out by over 40 denim experts

Provides a starting point to ensure that ALL clothing is made from safe and renewable materials, improved business models increase the use of clothing items, and old clothes are turned into new

Phase two of the Jeans Redesign see's new participants join and the guidelines extended to allow fabric mills to join the project. In addition to meeting the other relevant guidelines, fabric mills must implement ZDHC (Zero Discharge Hazardous Chemicals) wastewater guidelines, including testing and reporting, and produce no more than 0.025m3 of wastewater per yard

The Jeans Redesign will employ the principles of a circular economy to ensure positive impacts for the environment, society, and the health of those people working in its industry.

Over thirty leading brands, manufacturers and fabric mills are using the Guidelines to make jeans that will be available on the market by Autumn 2020.

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The Ellen MacArthur Foundation works in Education & Training, Business & Government, Insight & Analysis, Systemic Initiatives and Communications to accelerate the transition to a circular economy.

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