Discover our other sites

  • An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.

    Go to website

  • The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works.

    Go to website

  • The online festival of ideas that asks: What if we could redesign everything?

    Go to website

  • The go-to online location for news and insight on the circular economy and related subjects.

    Go to website
See our new jobs
 our sites
See our new jobs

Our Story

Connect with us
Explore Programme:
Our work
Activities
Make Fashion Circular
Projects
The Jeans Redesign

The Jeans Redesign...

  • Shares new Guidelines to tackle waste and pollution alongside the harmful practices associated with the current production of jeans
  • Establishes the minimum requirements for durability, material health, recyclability, and traceability, as set out by over 40 denim experts
  • Provides a starting point to ensure that ALL clothing is made from safe and renewable materials, improved business models increase the use of clothing items, and old clothes are turned into new

The Jeans Redesign will employ the principles of a circular economy to ensure positive impacts for the environment, society, and the health of those people working in its industry.

Sixteen leading brands and manufacturers are using the Guidelines to make jeans that will be available on the market by 2021.

Latest news from The Jeans Redesign

Make Fashion Circular launches the Jeans Redesign

See more

Participants

Arvind
Bestseller Logo Mfc
Boyish Jeans
C&A
Gap Logo Mfc V2
H&M
Hirdaramani
HNST
Kipas
Lee Logo Mfc V2
Mud Jeans
Outerknown
Reformation
Saitex Logo Mfc V2
Tommy Hilfiger
Weekday Logo Mfc

Launch video

Downloads

The Jeans Redesign

The Guidelines

Resource

Download

The Jeans Redesign

Participation Report

Report

Download
BACK TO TOP

New Plastics Economy

New Plastics Economy
What is the circular economy?

What is the circular economy?
Systemic Initiatives

Systemic Initiatives

We have detected that you are using an older browser. Please update to the latest version of Google Chrome, Mozilla Firefox or Microsoft Edge to improve your user experience.

If you are unable to upgrade your browser, please see our Technical FAQ page to get tips on how to improve your user experience.