The Jeans Redesign...

  • Shares new Guidelines to tackle waste and pollution alongside the harmful practices associated with the current production of jeans
  • Establishes the minimum requirements for durability, material health, recyclability, and traceability, as set out by over 40 denim experts
  • Provides a starting point to ensure that ALL clothing is made from safe and renewable materials, improved business models increase the use of clothing items, and old clothes are turned into new
  • Phase two of the Jeans Redesign sees new participants and the guidelines extended to allow fabric mills to join the project. In addition to meeting the other relevant guidelines, fabric mills must implement ZDHC (Zero Discharge Hazardous Chemicals) wastewater guidelines, including testing and reporting, and produce no more than 0.025m3 of wastewater per yard

The Jeans Redesign will employ the principles of a circular economy to ensure positive impacts for the environment, society, and the health of those people working in its industry.

Over fifty leading brands, manufacturers, and fabric mills are using the Guidelines to make jeans that will be available on the market by Autumn 2020.


Jeans Redesign video


The Jeans Redesign

The Guidelines



The Jeans Redesign

Participation Report



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