The Jeans Redesign...

  • Shares new Guidelines to tackle waste and pollution alongside the harmful practices associated with the current production of jeans
  • Establishes the minimum requirements for durability, material health, recyclability, and traceability, as set out by over 40 denim experts
  • Provides a starting point to ensure that ALL clothing is made from safe and renewable materials, improved business models increase the use of clothing items, and old clothes are turned into new

The Jeans Redesign will employ the principles of a circular economy to ensure positive impacts for the environment, society, and the health of those people working in its industry.

Sixteen leading brands and manufacturers are using the Guidelines to make jeans that will be available on the market by 2021.


Launch video


The Jeans Redesign

The Guidelines



The Jeans Redesign

Participation Report



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