In this episode, we’ll hear how innovation is key to transitioning from a take, make, waste linear economyAn economy in which finite resources are extracted to make products that are used - generally not to their full potential - and then thrown away ('take-make-waste')., to a circular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. where, through design, we can eliminate waste and pollution, circulate products and materials, and regenerate nature. During the recent COP26 UN Climate Change Conference, the Foundation’s Emerging Innovators Manager, Ella Hedley, hosted an innovation session showing how disruptive start-ups around the world are demonstrating viable circular economy business models. Ella spoke with Josephine Philips, Founder and CEO of clothing alterations and repair app Sojo, and John Atcheson, Founder and CEO of Sellalong, which works with retailers to keep products and materials in use. We’ll also hear from Morgan Stanley’s Chief Marketing Officer and Chief Sustainability Officer, Audrey Choi, Infinited Fiber Company’s CEO, Petri Alava, and Zalando’s Head of Circularity, Laura Coppen.
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