In the first of a 4-part series looking at the role of creatives in building a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature., we hear from Lily Cole.
Lily, who made her name as a fashion model, spoke to Ellen MacArthur and Emma Chow about her book, ‘Who Cares Wins: Reasons for optimism in our changing world,’ and why she became interested in environmental activism.
