Where do our clothes go when we’re done with them? In a city like New York alone, 200 million pounds of clothing are being landfilled annually - that is the equivalent of over 440 Statues of Liberty. Globally, 73% of the materials used to produce clothing are landfilled or burned at the end of their life, while less than 1% of old clothing goes on to be used to make new clothes. Two recent campaigns - Wear Next (New York) and Love Not Landfill (London) - aimed to divert clothes from landfill and encouraged brands and citizens to embrace the new mindset and make our wardrobes really work. They say that whether it’s swapping them, selling them, donating or recycling them, it’s possible to work together to prevent clothing from ever becoming waste. Join this session to find out why these campaigns were set up, how they went and what they learned.
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