At a Glance
- Subscription model for printers increasing cartridge recovery and recycling
- Over 250 000 employees
- HQ located in Palo Alto, California
- Founded 1993 by William Hewlett and David Packard
Providing a product as a service is not a new development at the enterprise level in the electronics sector, especially since the Internet of Things has made everything connected. The more widespread use of this technology is now allowing performance models - where you pay for the performance of a product rather than owning it - to trickle down to small- and medium-sized enterprise (SME) customers and even individuals, where previously tracking and logistics were prohibitively costly or inconvenient.
Business Model Innovation
HP’s Instant Ink service provides printing as a service to individuals and small businesses around the globe. The model uses connected printers to send customers replacement cartridges, along with pre-paid envelopes for returning used cartridges, before the customer runs out of ink. The model successfully demonstrates a component recovery and recycling programme in the consumer electronics sector, as it enables HP to put their cartridges through multiple uses. Subscribers to the service pay a monthly fee based upon the number of pages they print. The connected printer notifies HP when the cartridge is about to run dry and signals to deliver a new one without the subscriber having to interact. Empty cartridges are collected and returned to HP as part of a ‘closed-loop’ recycling programme.
Benefits & Opportunities
- Cartridge design and durability is improved to facilitate the business model; packaging use is reduced, eliminating up to 57% of waste
- Customers ink costs reduced by up to 50%
- Collecting printer use data helps inform system designs, including packaging and replenishment algorithms to minimise waste; and improve serviceability, durability, and customer satisfaction
- Doubled return rate of cartridges (compared to transactional purchasing model)