Methods
We’ve lined up a number of activities to help you understand, define, make, and release circular...
Shape your business model – capturing value for your customers, key partnerships, resources, and distribution models. Expand your perspective to the wider system and set your business up for success in an interconnected world.
Step 1
Download the Business Model Canvas. This video will help explain the process of filling it out.
Step 2
Sit down with your team and start to fill out the sections of the Business Model Canvas – this will help you use a circular lens for your business.
Step 3
There is not a rigid start and end point. Circular design thinking is an iterative process of continuous learning, prototyping, and feedback loops. As such, you may continuously come back to the user(s), as their perspectives fit within the system, and iterate on this business model.
Step 4
When you fill it out for the first time, expect to find holes. It’s okay not to know exactly how everything will work. Adapt as needed and continue to reference this as you iterate on your solution.
This page is part of the Circular Design Guide. Get an overview of the project, or dive straight into our activities to help you understand, define, make, and release circular innovations.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
Charity Registration No.: 1130306
OSCR Registration No.: SC043120
Company No.: 6897785
Ellen MacArthur Foundation ANBI RSIN nummer: 8257 45 925
The work of the Ellen MacArthur Foundation is supported by our Strategic Partners and Partners.