Circular Design Guide

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Design

These stories portray the journey and work of circular pioneers: individuals and groups of individuals driving the transition to a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature.. Each one of them was drawn to circular design from a different angle and applied the concept in their own context. As a group they share the same optimism and passion for making change happen by design. We hope you will find these stories inspiring and that they will contribute to help you take the leap towards designing for the circular economy.

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Article

Design has to be driven by purpose

Chris Grantham from IDEO explains the power of human-centred design and purpose-driven decisions...

  • Design
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The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO.

Ellen MacArthur Foundation logo and IDEO logo

We thank players of People's Postcode Lottery for supporting the emerging circular design community.