Milestones

BlackRock, the world’s largest asset manager, has joined the Ellen MacArthur Foundation as a Global Partner. The partnership will bring together the power of investment and the value creation opportunity of a circular economy.

The Foundation launched a new paper, Completing the Picture: How the Circular Economy Tackles Climate Change which reveals the need for a fundamental shift in the global approach to tackling climate change.

The Foundation launched an immersive learning hub, which give users the opportunity to discover and explore the circular economy through curated learning paths, and real-world examples.

Leading fashion brands are to transform the way they produce jeans, tackling waste, pollution, and the use of harmful practices, thanks to new guidelines published by the Ellen MacArthur Foundation.

This work provides a framework to understand reuse models, identifies six major benefits of reuse, and maps 69 reuse examples. Download the reuse book here.

DS Smith, Europe’s largest cardboard and paper recycler and the leading provider of sustainable packaging, has joined the Foundation as a Global Partner.

The event gathered speakers and storytellers to explore the transition of the global economy, from today’s wasteful, take-make-waste model, to one based on continual cycles of regeneration.

The Ellen MacArthur Foundation’s Make Fashion Circular initiative has been awarded £1 million by players of People’s Postcode Lottery, from the Dream Fund, which supports charities in bringing their dream project to life.

The report followed the launch of the New Plastics Economy Global Commitment in October 2018, which established a vision to stop plastic waste and pollution at source by applying circular economy principles.

Brands worked alongside New York City Department of Sanitation, New York City Economic Development Corporation, collectors, recyclers, resale companies, and Make Fashion Circular, as part of #WearNext – a city-wide effort to tackle waste and pollution in the fashion industry.

The Ellen MacArthur Foundation launched Circular Economy in Cities, a suite of online resources, which will act as a reference point for urban policymakers on the circular economy

The Ellen MacArthur Foundation launched a free-to-learn programme designed to enable its participants to become pioneers of the circular economy.

Launched at the World Economic Forum Annual Meeting 2019 in Davos, Cities and Circular Economy for Food explores the benefits of the transition to a regenerative food system. With analytical support from SYSTEMIQ, the research outlines a vision underpinned by the circular economy principles, where food production improves rather than degrades the environment and where people have access to healthy and nutritious food.

Italian banking group Intesa Sanpaolo will continue for a further three years as the Ellen MacArthur Foundation's Global Partner for financial services.

SC Johnson, one of the world's leading manufacturers of household cleaning and other consumer and professional products, has become a Global Partner of the Ellen MacArthur Foundation.

Dragon Rouge, an independent global design and innovation consultancy which helps businesses and brands inspire, change and grow, has joined the Ellen MacArthur Foundation’s network as a strategic communications Knowledge Partner.

In October 2018,,, the New Plastics Economy launched a Global Commitment to eliminate plastic waste and pollution at source. It was signed by 250+ organisations, representing 20% of all plastic packaging produced globally.

Thursday 21st June saw the Ellen MacArthur Foundation return to the iconic Roundhouse in London to host its sixth Summit, welcoming guests from across the Foundation’s network of business, academia, government and media.

Make Fashion Circular aims to create a thriving industry based on circular economy principles.

Pioneering national implementation initiative is part of a global solution to plastics issues.

Players of People's Postcode Lottery expand support of the Ellen MacArthur Foundation.

The Ellen MacArthur Foundation enters into a new agreement with the United Nations Environment Programme (UN Environment), the leading global environment authority, to scale up and accelerate the shift towards a circular economy.

Winners of the $1 million Circular Materials Challenge are announced by the Ellen MacArthur Foundation and NineSigma at the World Economic Forum Annual Meeting in Davos.

Eleven leading brands, retailers, and packaging companies work towards 100% reusable, recyclable or compostable packaging by 2025 or earlier.

Solvay has joined the Foundation as a Global Partner to accelerate the transition to a circular economy in the chemical industry.

The Foundation attended its seventh World Economic Forum meeting in Davos in January. The internationally renowned Annual Meeting welcomed government leaders, ambassadors, and over 3,000 business representatives to Davos.

In November 2017, Ellen MacArthur and Stella McCartney co-hosted the launch of the Ellen MacArthur Foundation’s new report 'A new textiles economy: Redesigning fashion's future' in London. This report calls for the fashion industry to adopt this new vision and create cross industry collaborations to achieve it.

Winners of the $1 million Circular Design Challenge announced at Our Ocean Conference in Malta.

The Challenge focused on the 30% of plastic packaging items that are either too small or too complex to be recycled and often find their way into the ocean, for example shampoo sachets, wrappers, and coffee cup lids. More than 600 innovators from over 60 countries from across the world participated.

MAVA, a family led philanthropic foundation with a key focus on sustainable economy, joins as the Foundation's second Core Philanthropic Partner.

The Schmidt MacArthur Fellowship will develop for a further three years, thanks to renewed support from Wendy Schmidt and The Schmidt Family Foundation.

The Foundation brings together key industry stakeholders to build a circular economy for textiles, starting with clothing.

The prize launched alongside the Prince of Wales's International Sustainability Unit, aims to help keep plastics out the ocean.

Produced in collaboration with the World Economic Forum as part of Project MainStream. This new scoping paper focuses on the significant volume of organic waste flowing through urban environments, and highlights opportunities to capture value in the form of the energy, nutrients and materials, by applying circular economy principles.

The Ellen MacArthur Foundation and IDEO launch the new guide at Davos which enables change makers, entrepreneurial innovators and students to get to grips with the circular economy.

Launched at the World Economic Forum’s Annual Meeting in Davos in January 2017, this new research presents three strategies to increase reuse and recycling of plastic packaging to 70%, from today's recycling rate of just 14%.

Launched at the World Economic Forum's Annual Meeting in Davos in January 2017, the report finds that scaling the circular economy in Europe offers investment opportunities totalling €320 billion in the food, mobility and built environment sectors.

The global food company embarks on a three-year partnership to further embed circular economy principles both inside and outside its organisation.

SYSTEMIQ, an advisory, business building and investment company, is announced as the Ellen MacArthur Foundation’s Knowledge Partner for Systems Initiatives.

The Foundation enters two strong partnerships in education to support its work in inspiring a generation to rethink the future.

A Knowledge Partnership with leading design and engineering firm, Arup, is announced at the Foundation's CE100 Annual Summit in London.

The New Plastics Economy, an ambitious, three-year initiative to build momentum towards a global plastics system that works in the long term, launches. Led by the Ellen MacArthur Foundation, the initiative brings together more than 40 leading businesses and cities to re-think and re-design the future of plastics, starting with packaging.

The Ellen MacArthur Foundation welcomes Stiftungsfonds für Umweltökonomie und Nachhaltigkeit GmbH (Foundation for Environmental Economics and Sustainability), or SUN, as its first Core Philanthropic Partner.

NIKE, Inc., the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories, becomes the latest Global Partner to the Ellen MacArthur Foundation, demonstrating the company’s commitment to become a key player in the network of organisations supporting the transition to the circular economy.

The second book in the A New Dynamic series, A New Dynamic 2: Effective systems in a circular economy, reflects on the necessity to develop a whole-system approach to re-think our economy.

The Foundation announced the creation of its Circular Economy 100 USA (CE100 USA) programme, and held its inaugural workshop in March 2016 in San Francisco. SunPower, Tarkett and Wal-Mart Stores Inc. join the CE100 USA network at launch.

The Foundation's report, produced as part of the Project MainStream collaboration with the World Economic Forum, finds that pairing circular economy principles with the information generated by intelligent devices creates a fertile ground for innovation that could enable the decoupling of value creation from the consumption of finite resources.

The report provides, for the first time, a vision for a global economy in which plastics never become waste. It was produced under the umbrella of Project MainStream, a CEO-led collaboration between the World Economic Forum, Ellen MacArthur Foundation, and McKinsey & Company.

The Foundation signed a new Design Partner agreement with global innovation and design firm, IDEO. IDEO, led by its London studio, will work closely with the Foundation to apply design thinking and expertise to help capture opportunities presented by the circular economy.

Italian banking group Intesa Sanpaolo becomes the Ellen MacArthur Foundation's latest Global Partner accelerating the transition to the circular economy.

In its role as a Global Partner, Intesa Sanpaolo will help to redefine business strategies to capture new opportunities, and will ensure financial support for investments used to re-design the industrial system.

"Difficult access to finance is consistently quoted among the barriers that entrepreneurs wishing to innovate with circular models find themselves up against. By recognising there is a new economy emerging and by creating tools to help it, Intesa Sanpaolo actively contributes to the transition and takes a leading role in this new world of opportunities."

- Dame Ellen MacArthur - Founder, Ellen MacArthur Foundation

H&M becomes the Ellen MacArthur Foundation's latest Global Partner accelerating the transition to the circular economy.

The partnership builds on H&M’s commitment to demonstrating circular innovation within a key economic sector. As one of the world’s largest fashion retailers, H&M has the potential to fundamentally shift the extent to which the clothing sector restores and regenerates fabrics and fibres for productive use.

"Operating in a key sector of the global economy, H&M’s vision for applying circular models represents a significant opportunity to scale up the transition. We are delighted to be working with H&M to build momentum towards the system shift that our economy needs to work in the long term."

- Dame Ellen MacArthur - Founder, Ellen MacArthur Foundation

The Disruptive Innovation Festival 2015 broadcasts its first live streamed sessions at thinkdif.co. The Festival runs from 2nd-20th November with over 200 contributions from around the world, showcasing the people and innovations changing 'business as usual' in their fields.

The Ellen MacArthur Foundation's key Circular Economy 100 programme expands internationally, with the launch of CE100 Brasil at the headquarters of Natura, near São Paulo.

The CE100 Brasil is tailored to organisations for which opportunities lie primarily in the Brazilian market, and builds on the successful format of the international CE100 programme.

Google becomes the Foundation's latest Global Partner accelerating the transition to the circular economy.

The partnership recognises Google’s commitment to developing innovative, market-leading circular economy initiatives at scale alongside the Ellen MacArthur Foundation’s five existing Global Partners: Cisco, Kingfisher, Philips, Renault, and Unilever.

“Google’s ambition to lead the way on the circular economy represents a step-change opportunity – we are thrilled to be working closely together with such a visionary, innovative and transformational partner on this journey.”

- Dame Ellen MacArthur - Founder, Ellen MacArthur Foundation

In The Circular Economy: A Wealth of Flows, published by the Ellen MacArthur Foundation, Ken Webster argues that our linear ‘take-make and dispose’ economy is a 19th century heritage adrift in the 21st century reality. The time is right to move towards a circular economy – a regenerative model based around feedback-rich flows allied to new business models.

The Ellen MacArthur Foundation launched the results of its latest research which provided, for the first time, an actionable toolkit for policymakers who wish to embark on a circular economy transition.

The toolkit complements the report Growth Within: A circular economy vision for a competitive Europe by offering an actionable ‘how-to’ guide for policymakers inspired by the vision of how the circular economy could look, as explored in the Growth Within report.

Delivering the circular economy – a toolkit for policymakers is the result of a collaboration led by the Ellen MacArthur Foundation, with the Danish Business Authority and the Danish Environmental Protection Agency as key contributors, especially in a pilot study of Denmark.

The Ellen MacArthur Foundation, the McKinsey Center for Business and Environment, and SUN (Stiftungsfonds für Umweltökonomie und Nachhaltigkeit), presented the results of a major study at the European Commission’s stakeholder conference on the circular economy in Brussels, on 25 June.

Growth Within: A circular economy vision for a competitive Europe reveals that by adopting circular economy principles, Europe can take advantage of the impending technology revolution to create a net benefit of EUR 1.8 trillion by 2030, or EUR 0.9 trillion more than in the current linear development path. This would be accompanied by better societal outcomes including an increase of EUR 3,000 in household income, a reduction in the cost of time lost to congestion by 16%, and a halving of carbon dioxide emissions compared with current levels.

The Circular Economy 100 (CE100) Annual Summit returned for its third year, with presentations from Jim Andrew of Philips, Estelle Brachlianoff (Veolia), Robin Chase (Zipcar), Kathryn Garcia (New York City) and many more.

The Foundation launched Circulate, an online hub for news, editorial, and insight on the circular economy and related subjects.

Circulate is the go-to location for circular economy related news and insight, with fortnightly featured articles, regular updates from a team of international correspondents, daily news pieces, and our recommended reading from other writers and publications.

Ellen MacArthur presented on the circular economy at TED2015 in Vancouver, Canada. The annual conference focuses on the theme of ‘Truth and Dare’ to find a richer understanding of ideas that will shape our future. Ellen shared her journey and insights on the circular economy in ‘Endgame’, the closing session of the conference.

The video of Ellen’s presentation was released later in the year, and gained half a million views in the first week.

In October 2014, the Foundation hosted the first online Disruptive Innovation Festival. The DIF is an open access event that invites thought-leaders, entrepreneurs, businesses, designers, makers, and learners to explore the question “the economy is changing - what do I need to know, experience and do?”

The DIF is a devolved event, with more than 200 sessions on subjects such as biomimicry, the sharing economy, and internet of things. It takes place over a three-week period around the world; coordinated and accessible on thinkdif.co.

DIF 2014 saw over 225 hours of free sessions, 10,000 registered attendees and 950,000 website impressions from 170 countries.

The Ellen MacArthur Foundation announces Andrew Morlet as its new Chief Executive Officer.

“I am honoured to have been appointed CEO by the Board of Trustees and I am looking forward to maintaining the speed and quality of achievement that has been evident under Jamie Butterworth's leadership over the past four years. Jamie leaves a great team and a clear framework for driving the circular economy forward.”

Re-thinking Progress: Educating for a changing world was the Ellen MacArthur Foundation’s first ever education open-house event in partnership with Bradford University’s centre for the circular economy.

Over three days experts, academics and thought leaders from around the world presented at the University of Bradford’s re:centre both in person and via telepresence.

Following the release of Towards the Circular Economy vol.3, the Ellen MacArthur Foundation, in collaboration with the World Economic Forum and McKinsey & Company, launched Project Mainstream.

Project MainStream is a multi-industry, CEO-led global initiative to accelerate business-driven innovation and help scale the circular economy. MainStream aims to fast-track this transition by taking collaboration to a new level, focusing on stalemates that individual organisations cannot resolve.

Unilever joined Cisco, Kingfisher, Philips, and Renault as the latest Global Partner to the Ellen MacArthur Foundation. The partnership focuses on supporting Unilever as a pathfinder in unlocking the value of the circular economy within the fast-moving consumer goods (FMCG) industry.

Paul Polman, CEO of Unilever, has long viewed the circular economy model as a key opportunity for business development. In his foreword which opened the Foundation’s second economic report he stated:

"The concept of a circular economy promises a way out. Here products do not quickly become waste, but are reused to extract their maximum value before safely and productively returning to the biosphere. Most importantly for business leaders, such an economy can deliver growth. Innovative product designers and business leaders are already venturing into this space."

- Paul Polman, CEO of Unilever

A New Dynamic makes the contemporary case for a profound shift from throughput and a linear ‘take-make-dispose’ economy to a circular economy that is restorative and regenerative.

Featuring some of the leading thinkers and practitioners in the field including Walter Stahel, Michael Braungart, and Amory Lovins, the volume offers a comprehensive overview of the model, business case studies, the performance economy, history and development and the entrepreneurial opportunities of these fluid times.

The second Circular Economy 100 Annual Summit is held in London.

Ali Velshi of Al Jazeera America facilitated the day, which was split into three sessions on leading company innovations for a circular economy. Big issues and opportunities such as finance, energy, water, and Asia. Future design and manufacturing.

"When we hosted the first summit one year ago, we were still very much setting the framework of the circular economy, bringing together the thought leaders and sharing ideas. Within twelve months, in many cases, we have moved to sharing best practice. I think that’s a very positive jump to make and is what the entire Circular Economy 100 is all about."

- Dame Ellen MacArthur - Founder, Ellen MacArthur Foundation

An addition to the Schmidt MacArthur Fellowship, the Wild Card Competition is opened to postgraduate students studying design, business or engineering, and their faculty mentors from any university in the world to innovate for a circular economy. The winner joins 14 other students from leading universities including MIT, Yale University, Stanford University, Tongji University, National Institute of Design, India, and London Business School.

The Ellen MacArthur Foundation reached its target of 2,200 schools in the UK, actively using circular economy educational resources and professional training (over 50% of all UK schools). The UK becomes the most advanced practice space for piloting circular economy teaching and learning.

The Club of Rome was founded in 1968 as an informal association of independent leading personalities from politics, business, and science. Men and women who are long-term thinkers, interested in contributing in a systemic interdisciplinary and holistic manner to a better world.

Philip's mission is to pioneer circular economy innovation in the areas of healthcare, consumer lifestyle, and lighting.

The first Circular Economy 100 summit took place at the Royal Institution of Great Britain. Speakers included renowned thought leaders including Prof. Dr. Michael Braungart, William McDonough, Janine Benyus, Jeremy Oppenheim, Rachel Botsman and Eric Schmidt – making it the largest gathering of circular economy experts to date.

The MBA is created in partnership between the Foundation and Bradford University School of Management.

“Today’s economic conditions, characterised by increased price volatility and scarcity on the energy and resources fronts, require a change in perspective. We believe that an innovative approach, which integrates systems thinking and looks beyond the linear ‘take, make, dispose’ model, is the answer that a forward-looking School of Management should strive to provide. We have designed our circular economy MBA to give the next generation of leaders a first-mover advantage, by tackling subjects such as regenerative product design, new business models, reverse logistics or enabling communication technologies, to name but a few elements.”

- Professor Peter Hopkinson, Bradford School of Management

The Foundation teamed up with the Schmidt Family Foundation to launch the first global postgraduate fellowship programme in the circular economy. The programme works with Partner Universities, including Yale University, Stanford University, London Business School, India’s National Institute of Design, and many more of the world’s leading universities, to catalyse circular economy innovation.

With an exceptional response from businesses wanting to understand how to unlock the opportunities outlined in the reports, the Circular Economy 100 was born. This alliance of 100 global corporations, emerging innovators, and regions works towards building circular economy capability, triggering over USD 10 billion of economic benefit for the members involved, and working to bring the concept to scale.

The Foundation returned to Davos the following year with another report that scaled up its analysis and looked at the global opportunity for fast moving sectors of the economy. The presence of circular economy sessions at Davos 2013 had already increased five-fold since the launch of the first report the year before.

"The more analysis we carried out with McKinsey, the more it showed that the economic benefit in shifting towards that model was huge."

- Dame Ellen MacArthur - Founder, Ellen MacArthur Foundation

The manifesto states that "In a world with growing pressures on resources and the environment, the EU has no choice but to go for the transition to a resource-efficient and ultimately regenerative circular economy." Ellen is invited by the EU Commissioner Janez Potočnik to work alongside the European Resource Efficiency Platform.

Towards the circular economy, the first ever economic report examining the potential of the circular model, is published by the Foundation, with analysis by its knowledge partner McKinsey & Company. Launched at the World Economic Forum in Davos, the report quantifies the USD 630 billion value of the circular economy opportunity in Europe. Ellen appears on BBC World live from Davos to share the report findings.

The Foundation released this fun, three-minute animation on the circular economy model. The video was watched 80,000 times in the first week, and remains YouTube’s most viewed video on the circular economy.

Across the UK, 150 students from 24 schools took part in five hands-on workshops on the circular economy. The launch of Project ReDesign challenged students to re-think whether our current waste problem is in fact a materials opportunity, by exploring the possibilities of a systems level re-design. The winning groups went on to take part in week-long internships with our Founding Partners in July 2011.

The coherence of the circular economy framework and its perceived potential as a genuine economic paradigm shift convinces B&Q, BT/Cisco (working together), National Grid and Renault to become Founding Partners of the Foundation.

‘You really learn a lot through conversations with CEOs, senior managers, board members and experts. When we questioned the model there wasn’t an answer – though there was a huge curiosity. Our Founding Partners came on board before we had undertaken any economic analysis and were instrumental in powering the work of the Foundation, and testing the model at scale, for the next three years.’

- Dame Ellen MacArthur - Founder, Ellen MacArthur Foundation

The next four years saw Ellen meeting with experts across a variety of countries, economies, and industries to better understand our global approach to the way the economy uses resources.

’Sailing around the world against the clock in 2004, I had with me the absolute minimum of resources in order to be as light, hence as fast, as possible. At sea, what you have is all you have, stopping en route to restock is not an option and careful resource management can be a matter of life or death – running out of energy to power the autopilot means you can be upside down in seconds. My boat was my world, I was constantly aware of its supplies limits and when I stepped back ashore, I began to see that our world was not any different. I had become acutely aware of the true meaning of word ‘finite’, and when I applied it to resources in the global economy, I realised there were some big challenges ahead.’

- Dame Ellen MacArthur - Founder, Ellen MacArthur Foundation