Our strategy for market transformation: Focus and action across three missions
We have made a deliberate choice: depth over breadth. We are focusing our work on three sectors where the conditions for a tipping point are building — plastics and packaging, critical minerals, and fashion and textiles — and the systemic barriers within each one. Within each mission, we work across three modes: setting direction, enabling collaboration, and supporting collective advocacy.
Business action and policy change reinforce each other, and we will not initiate projects without linked policy interventions.
Transformation also takes capital, and we are convening financial actors to build the coordinated funding strategies that move circular solutions from promising pilots to commercially viable systems.
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The work ahead: Our strategy for scaling the circular economy
We need businesses that bring operational knowledge and market weight
The leaders who act now will shape the next economic era. Supply chain risk is a board-level conversation. Regulation is on the balance sheet. The design decisions being made today — for EV batteries, for packaging infrastructure, for fashion supply chains — will lock in linear or circular patterns for decades.
Working with the Foundation gives your organisation something you cannot build alone
A trusted space to address the barriers that matter most, access to a network already aligned behind a shared direction, and direct influence into the policy frameworks being shaped right now.
We need funders willing to back the early-stage work that commercial capital will not yet touch
Philanthropic capital is most powerful at the moment it can shape systems rather than simply demonstrate concepts. We aim to work with philanthropic partners where their capital can be most highly leveraged: funding the early-stage direction-setting and coalition-building that catalyses large-scale implementation and unlocks flows of commercial investment downstream.
The Foundation's convening power, cross-sector trust, and 15 years of evidence give your funding the reach and credibility that no single organisation, acting alone, can achieve. This is the moment when the right capital, in the right place, changes the rules — not just for one sector, but for the whole economy.
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