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Fast fashion is arguably one of the poster children of a linear economylinear economyAn economy in which finite resources are extracted to make products that are used - generally not to their full potential - and then thrown away ('take-make-waste')., but circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. innovation is already hitting the market and demonstrating that a different future is possible. In this episode, we explore some of the innovations that are disrupting the market from rental to resale to entirely different conceptions of the sector.

In part two of a four part series on this podcast, we'll hear how and where circular economy innovation is happening today demonstrating the possibility of a future fashion industry where businesses make money without making new clothes.

Guests include ByRotation's Eshita Kabra-Davis, Vestiaire Collective's Dounia Wone, Fashion for Good's Brittany Burns, Diana Armini from the H&M Foundation and Josefine Olsson from Accenture.

This is part two of a four-part podcast series revisiting some of the highlights from the Ellen MacArthur Foundation’s Innovation Day event at the Roundhouse on March 31st. Subscribe to our podcast so you never miss an episode!

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