This session was streamed as part of the Ellen MacArthur Foundation’s Summit 18 event, held on the 21st June 2018.
When Chris Grantham realised that the economy is in fact designed, rather than a naturally occurring phenomena, he realised that it then of course be redesigned. What happened next was a journey that led him to become the lead of IDEO's circular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. work portfolio. What does it mean to be living in a context where what we're designing has shifted from products, to companies, to economic systems?