The Circular Economy Show
Stay up to date with our latest conversations exploring the transition towards a circular economy
Streamed on 30th March 2021
If you came home to find that your apartment was flooding, would you immediately start mopping up the water?
Probably not! That would be a futile effort without first finding out what is causing the flooding and stopping it. This is the essence of tackling the root cause of a problem — moving upstream. In a , upstream innovation is about tracing a problem back to its root cause and tackling it there. Why deal with a pile of waste when we can prevent it from being created in the first place? Good for the environment, good for the economy: shifting just 20% of plastic packaging from single-use to is an upstream innovation opportunity worth ~USD 10 billion. Join us in this episode to explore worldwide cutting-edge upstream innovation examples to tackle plastic pollution. We will hear from Apeel, who disrupts food systems by extending the life of fruit and vegetables without any single-use plastic. Next up: Enviu will share their reuse projects and how they are tackling plastic pollution from Indonesia to The Netherlands.