Circular design for food guide

OverviewGetting startedMaking it happenOvercoming challenges
Published on
Food

Infographic

The Big Food Redesign Challenge has now demonstrated that there is a compelling economic rationale for food businesses to implement circular design for food principles. The experiences of Challenge participants show that adopting these principles can:

  • increase resilience by future-proofing existing supply chains and reducing risk exposure, in addition to building climate and ecosystem resilience

  • help improve performance against existing ESG targets and prepare for future regulatory developments

  • provide a compelling narrative that enables business development, creating new marketing opportunities and jobs create added value by increasing supplier engagement and internal productivity, energising teams and reducing silos.

Illustration of fields with birds flying, on top of a sunset background

How to make circular design for food work in your business

The following pages provide practical advice for successfully implementing circular design principles into your food business, illustrated through the experiences of our 57 Challenge participants.

Getting started

Before diving into the detail, there are two fundamental concepts to get to grips with: landscape level change and regenerative production.

Making it happen

What practical steps can you take to bring circular design into your food business?

Overcoming challenges

Find solutions to common challenges and build resilience for your business through the circular economy.

"Participating in the Big Food Redesign Challenge has introduced me to a helpful framework to redesigning food that is nature-positive. The resources gave me the confidence to generate new product ideas to extend my range. The supporting connections have been crucial in bringing my ideas to life and to market so that they can begin to make a real-world impact for local farmers, consumers, and the environment."

Dr Jamila La Malfa-Donaldson, Founder, Prohempotic


"The Challenge provided a rich network of contacts with participants from different companies and areas, stimulating the exchange of ideas and innovation, which allowed us to develop a product that meets the needs of a more diverse audience. Thanks to the Challenge, we were able to break down barriers and integrate all areas of the company. Launching the new product brought us even closer, requiring collaboration from all areas.”

Danielle Amaral, Senior Product Development Analyst, Horta de Terra

Further reading

The cover of a marketing playbook titled 'Marketing Playbook for Sustainable Practices.' The cover features a dark navy background, with adverse colours shaped as a square.
Publication | Workshop resource | Toolkit

The marketing playbook for a circular economy

Our marketing playbook for a circular economy is designed to help marketers navigate the challenges...

  • Business
The Circular Design Guide logo
Toolkit | Workshop resource

The Circular Design Guide

An action-oriented set of methods, mindsets and thought starters to help innovators design circular...

  • Design
  • Food