Making metrics matter: providing a clear picture of progress

This is part of a series of impact stories highlighted in our 2024 Impact Report. To explore more impact stories, see the full collection.

Meaningful reporting is essential for driving the shift to a circular economy, giving businesses, investors, and policymakers the insights they need to track progress, find new opportunities, and make informed decisions. However, for companies striving to accelerate action, the rapidly evolving reporting landscape has created confusion around what to measure, and presented challenges; for example, by disincentivising circular solutions that mitigate climate emissions. 

To address this, we have been driving harmonisation in the reporting landscape and helping businesses navigate its complexities. In May, we published Navigating the Circular Economy Reporting Landscape, setting out the role of measurement in accelerating action. We have also collaborated with leading companies to develop recommendations for the most widely adopted disclosure frameworks, including the Taskforce on Nature-related Financial Disclosures and the GHG Protocol, the global standard for emissions reporting. Focusing on the key reporting frameworks can trigger positive tipping points in capital markets, ensuring that circular economy principles are embedded in financial decision-making. 

In parallel, we created a tool, available to businesses in our Network, to help them evaluate their progress toward becoming circular economy leaders. Adopted by 50 partner companies, this has enabled organisations to identify areas for improvement and create opportunities for impactful collaboration.