Supply chains

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Business

Supply chain leaders are fundamental players in the transition to a circular economy. They are responsible for sourcing and moving 100 billion tonnes of materials that enter the global economy each year.

Traditional supply chains are designed with the linear economylinear economyAn economy in which finite resources are extracted to make products that are used - generally not to their full potential - and then thrown away ('take-make-waste'). in mind – take, make, waste. But supply chain disruptions and environmental pressures are showing that a reconfiguration is urgently needed. To create a resilient system that is good for business, people, and the environment, a shift is needed to a circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature..

A circular economy allows supply chain professionals to address their core priorities, such as:

  • Increasing resilience

  • Reducing costs

  • Reducing greenhouse gas emissions

Diagram showing the supply chain model

1. A distributed and interconnected network of partners

Circular supply chains leverage a mix of local and global partnerships, where customers or industry peers often become suppliers or partners in circulating products and materials. This makes supply chains more resilient and provides both cost and environmental benefits.

2. Multidirectional flows of information, goods, and money

Circular supply chains enable the effective circulation of products and materials because they facilitate better flows of information. Crucial information, like the location, material composition, or disassembly options of an item must be available to partners throughout the supply chain.

3. Circular inputs and processes

Circular inputs are non-virgin and/or regeneratively grown products and materials, while circular processes are interventions – such as maintenance, repairrepairOperation by which a faulty or broken product or component is returned back to a usable state to fulfil its intended use., refurbishment, remanufactureremanufactureRe-engineer products and components to as-new condition with the same, or improved, level of performance as a newly manufactured one., and recycling – that keep products and materials in circulation. Circular processes should aim to keep the maximum amount of embedded value of products and materials intact, resorting to recycling only when all other actions are exhausted or inappropriate. This can help displace the need for new extraction and production, avoiding negative impacts on the environment. Circular supply chains that are distributed, interconnected, and share information can also valorise unavoidable by-products by using them as circular inputs for other processes.

Building a circular supply chain white paper

Explore the paper: Building a circular supply chain

Building a circular supply chain, produced in collaboration with the Circular Supply Chain Network, explains what circular supply chains are, the benefits and challenges in implementing them, and how supply chain leaders can transition their organisation’s supply chain from linear to circular.

What can supply chain leaders do to transition to circular supply chains?

The Ellen MacArthur Foundation white paper, Building a circular supply chain, highlights nine key areas supply chain teams can focus on to transform their organisation’s supply chain. The paper also gives recommendations and key questions to spark discussions.

Recommendations

People and structure

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Recommendations
  • Rethink and clarify the roles and responsibilities needed across supply chain teams to enable circular supply chains

  • Develop circular economy knowledge and capabilities across internal supply chain teams

Recommendations

Network design

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  • Optimise the geographical distribution of all network elements

  • Reimagine network partnerships and product and material-ownership structures

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Supplier engagement

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  • Establish and communicate clear criteria and expectations for suppliers

  • Reward good performance and innovation

  • Provide guidance and support for capacity building

Recommendations

Data and quality

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Leverage emerging technologies such as blockchain, artificial intelligence, digital twins, or the internet of things, to help increase visibility across the supply chain, ensuring sourcing, quality, and design professionals have enough data to make adequate decisions around circular inputs

Recommendations

Metrics and performance management

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  • Rethink and align with sustainability and finance departments on the performance indicators used to monitor, measure, and drive success in a circular supply chain

  • Make annual performance evaluation and incentives, such as bonuses, of supply chain teams contingent upon circular economy targets and key performance indicators (KPIs), and reward circular economy initiatives

Recommendations

Business models and product design

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  • Inform business model and product design process to ensure design for a circular economy

  • Connect internal stakeholders with relevant teams in upstream and downstream partners

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Customer engagement

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Work with marketing to provide incentives and convenience for customers or end-users to return products and materials after their use phase

Recommendations

Financial resources

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Align on circular economy ambitions and core priorities across Chief Supply Chain Officer, Chief Sustainability Officer, and Chief Financial Officer, or equivalent roles, to ensure adequate resources are available for the deployment of circular supply chains

Recommendations

Policy and legislation

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  • Engage with policymakers either directly, or indirectly by collaborating with internal public affairs departments or trade and industry associations, to inform legislation

  • Whilst a conducive legislative environment is developed, supply chains can turn legislative constraints into solutions to advance the circular economy

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Examples of the circular economy in Supply Chains

    A regenerative supply chain alternative for palm oil

    Dr. Bronner's is an American personal care company that relies on a high volume of agricultural raw ingredients to manufacture its soaps, toothpastes, and lotions. Many of these ingredients, in particular palm oil, are sourced from tropical areas, with global supply chains that are commonly associated with destructive environmental practices and the exploitation of local communities. After many years of unsuccessfully searching for an ethical and nature-positive source of palm oil, Dr. Bronner's decided to build one on its own. 

    explore the example
    Serendipalm logo
    Palm trees from above
    Abstract shapes

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    ᴬ secondary (i.e. non-virgin) and/or regeneratively grown products and materials that can be circulated within the economy or safely returned to nature.

    ᴮ actions done to inputs to allow their (re)introduction to the value chain and the retention of the maximum amount of their embedded value (i.e. maintenance, repair, refurbishing, remanufacturing, and, as a last resort, recycling).

    • Business