Circular business models present an opportunity for businesses to be competitive, desirable, and resilient. Businesses across the industry are already demonstrating their potential. The question now is not ‘why adopt circular business models?’ but ‘how can we scale them?’
Scaling requires an iterative journey, where an increasing share of revenue comes from circular business models. The transformation requires change both within organisations and beyond.
The journey begins with individual business action.
Making the business case
Find out how to integrate and gain internal buy-in for circular business models based on business context and priorities.
Explore a suite of metrics to support cases for growth, cost management, and meeting climate ambitions.
Hear examples from businesses on the journey to bringing circular business models to life in the fashion industry.


What is The Fashion ReModel?
The Fashion ReModel is a demonstration project. Participants include leading brands from across high-end, activewear, retailers, mid-range and high-street. It aims to identify solutions and unlock barriers in order to scale circular business models and begin to decouple revenue from production. By focusing on revenue, the project is tackling a core challenge of the circular economycircular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. transition — making the economic case for change — identifying the highest potential solutions and most critical enablers along the way.

Making the business case
This guide equips fashion leaders with the insights and tools to embed circular business models into core strategy, make a compelling business case, and unlock financial and climate benefits.


Metrics for making the case for circular business models
The Foundation, with input from NYU Stern Center for Sustainable Business, signposts 50+ metrics that can be used for quantifying the impact of circular business models today.


