The Coca-Cola Company has been hugely successful in the linear economyAn economy in which finite resources are extracted to make products that are used - generally not to their full potential - and then thrown away ('take-make-waste').. So what are the challenges in transitioning to a circular way of doing business? Chief Sustainability Officer, Bea Perez, discusses the vital role of big business in scaling circular economyA systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. It is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature. solutions and how far the company has to go to meet its plastic packaging targets.
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