We can’t recycle our way out of the plastic pollution crisis. Unilever, which has signed the Foundation’s Global Commitment to create a circular economy for plastic, has increased the recycled content in its packaging from 1% to over 11% — with a target of 25% by 2025 — and pledged to halve the amount of virgin plastic it uses. Pablo Costa, Vice President for Packaging, discusses the company’s ambitions and challenges.