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MiWa - or Minimum Waste for short - aims to streamline the consumer process from buying to renting packaging. Mirek Lizec explains how this approach being extended to supermarkets - as we've seen happen in Europe - can vastly reduce plastic packaging waste and the resources required.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
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