It’s time for a circular economy
Through design, we can eliminate waste and pollution, circulate products and materials, and regenerate nature, creating an economy that benefits people, business and the natural world.
Through design, we can eliminate waste and pollution, circulate products and materials, and regenerate nature, creating an economy that benefits people, business and the natural world.
The Fashion ReModel is designed to demonstrate that circular business models can scale by getting to the heart of a business — its revenue.
The project, in collaboration with market leaders, shows we can make the economics work today, while collectively targeting key intervention points to improve commercial viability in the future.
Explore a diverse range of circular economy stories and hear from leading voices in the transition with these videos, playlists, and series.
Dive into our circular economy thought leadership with articles written by in-house experts and specialist contributors. Explore real life stories from the people on the ground making the circular economy transition happen.
Enhancing the quality of resale
Déjà Vu is a business that believes well-made goods are “worth buying twice”. Founded in Beijing in 2017, the second-hand trading platform specialises in selling refurbished books, clothing, and small electronics — a market which is projected to surge from RMB 300 billion (USD 42 million) in 2015 to close to RMB 3 trillion (USD 417.9 billion) by 2025.
We develop and promote the idea of a circular economy. We inspire and work with business, academia, policymakers, and institutions across the globe. Our vision is an economic system that’s better for people and the environment.
The Ellen MacArthur Foundation works to accelerate the transition to a circular economy. We develop and promote the idea of a circular economy, and work with business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.
Charity Registration No. (England and Wales): 1130306
OSCR Registration No. (Scotland): SC043120
Company No.: 6897785
Ellen MacArthur Foundation ANBI RSIN (Netherlands): 8257 45 925
The work of the Ellen MacArthur Foundation is supported by our Strategic Partners and Partners.