The problem with plastic starts long before it reaches our oceans, rivers, and beaches, and so must the solutions. Through the Global Commitment, businesses and governments commit to change how we produce, use, and reuse plastic. They will work to eliminate the plastic items we don’t need; innovate so all plastic we do need is designed to be safely reused, recycled, or composted; and circulate everything we use to keep it in the economy and out of the environment.
The Global Commitment has already mobilised over 350 signatories that are determined to start building a circular economy for plastic. These include companies representing 20% of all plastic packaging produced globally, some of which are well-known consumer businesses such as Danone; H&M Group; L’Oréal; Mars, Incorporated; PepsiCo; The Coca-Cola Company; and Unilever; major packaging producers such as Amcor, plastics producers including Novamont, and resource management specialist Veolia.
The Global Commitment and its vision for a circular economy for plastic are supported by the World Wide Fund for Nature (WWF), and have been endorsed by the World Economic Forum, The Consumer Goods Forum (a CEO-led organisation representing some 400 retailers and manufacturers from 70 countries), and 40 universities, institutions and academics. More than 15 financial institutions with in excess of $2.5 trillion in assets under management have also endorsed the Global Commitment and over $200 million has been pledged by five venture capital funds to create a circular economy for plastic.
Please visit the New Plastics Economy to see who's involved in the Global Commitment and to see how you can get involved.