Europe’s current, linear, growth model depends on finite resources, exposing countries to resource volatility, limited gains in productivity, and huge loss of value through waste.

Our 2015 report Growth Within identified that transition to a circular economy in Europe could add €900 billion to GDP by 2030, increase household income by €3,000 a year, and halve CO2 emissions compared with current levels.

Businesses, governments, cities and academic institutions have begun to explore these opportunities, and are increasingly engaging in circular economy collaboration and innovation.

Today’s wasteful, linear economy is broken. Our research in Europe shows how shifting to a circular economy could bring new opportunities for innovation, growth and resilience.

Dame Ellen MacArthur

Europe activities

CE100

The Circular Economy 100 is a pre-competitive innovation programme...

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New Plastics Economy

Brings together key industry stakeholders to create a circular economy for plast...

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Make Fashion Circular

For fashion to thrive in the future, we must join forces and design a circular e...

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Cities and the Circular Economy for Food

Mobilising new approaches to accelerate the transition to a circular economy for...

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Disruptive Innovation Festival (DIF)

The DIF is an online platform which aims to shift mindsets and inspire action to...

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Pioneer Universities

An international network of institutions which develop pioneering and innovative...

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European Case Studies

Philips & Turntoo

Philips & Turntoo

Architect Thomas Rau worked with Philips to purchase light as a service. The end result was a bespoke 'pay-per-lux' intelligent lighting system to fit the requirements of the space, at a manageable price...

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Renault

Renault

Renault Group designs and builds vehicles and parts for sale in 125 countries, and sold more than three million vehicles in 2016. The company realised early on that pursuing circular economy objectives made good business...

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Danone-Evian

Danone-Evian

A core concern for Danone is preserving the purity of the natural water supply, but this needs to be balanced against the other activities on the plateau...

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Riversimple

Riversimple

Over the last 16 years, UK-based car manufacturer, Riversimple set the goal to create a revolutionary form of mobility with one clear purpose...

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Toast Ale

Toast Ale

One of the most frequently wasted foodstuffs is bread. As a relatively cheap product with a short shelf life, bread is chucked out at an astonishing rate, as supermarket surplus as well as in the home...

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Splosh

Splosh

Splosh sells customers a one-off ‘starter box’, containing a range of simply designed bottles. A sachet of concentrated liquid is added to the bottle with warm tap water to create cleaning products...

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Danish Environmental Protection Agency

Danish Environmental Protection Agency

Initiated by the Danish government, the programme aims to shift public procurement to support the transition to a circular economy....

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Scottish Government

Scottish Government

The Scottish Government developed a strategy in 2016 to move the country towards a more circular economy, aligning its economic and environmental objectives...

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Flanders Public Waste, Materials & Soil Agency

Flanders Public Waste, Materials & Soil Agency

The Flanders Materials Programme (FMP) combines an ambitious long-term vision, a 45-item plan of concrete actions and the development of policy-relevant research...

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Circular Economy 100

The transition to a circular economy requires a cross industry, and multi-disciplinary approach. The Circular Economy 100 is a pre-competitive innovation programme that brings together corporates, governments and cities, academic institutions, emerging innovators, and affiliates in a unique multi-stakeholder platform. Specially developed circular economy programme elements help members learn, build capacity and network. Membership includes attendance at our CE100 Acceleration Workshops, held twice a year in Europe and the US, to stimulate collaboration and innovation.

Circular Economy 100

Explore content in other languages Visit our Portuguese, Spanish and French language websites to access circular economy content in those languages.

Key European Content

Publication

Growth Within: a circular economy vision for a competitive Europe

In a circular economy, growth comes from ‘within’, by increasing the value derived from existing economic structures...

Toolkit

Explore the Circular Design Guide

The guide introduces users to circular economy concepts and circular design thinking techniques

News

The UK Plastics Pact launched by the Ellen MacArthur Foundation and WRAP

Toolkit

Delivering the circular economy: a toolkit for policymakers

The circular economy offers business leaders and government a clear opportunity for long-term growth...

Publication

Achieving 'Growth Within'

Shifting towards a circular economy could bring many benefits for growth, employment, resource dependency, health and...

Circulate

Which country is leading the circular economy shift?