In both Canada and the United States, new companies and technologies are changing the world as we know it, faster than ever before.

The Ellen MacArthur Foundation works with these cutting-edge companies to design circularity into their business models, and to discover how they can enable the transition to a circular economy.

Collaborating with city governments helps to understand how the circular economy can be implemented in dynamic and diverse urban environments, and how citizens, the environment, and the economy will benefit.

We're all going to have to come together, and Ellen and the Foundation have done an excellent job creating an opportunity for partnership and progress."

Fisk Johnson, Chairman and CEO of SC Johnson

North America activities

Food initiative

Igniting a food system transformation...

Make fashion circular

For fashion to thrive in the future, we must join forces and design a circular e...

New Plastics Economy

A circular economy for plastic in which it never becomes waste...

Circular economy in cities

How can we embed circular economy principles to build thriving, liveable, and re...

Higher education

A global network of institutions that explore, develop, and critique ideas and p...

Our North American Network



Business has a key role to play in moving from a global economy based upon ‘take-make-dispose’ to one based on designing waste out of systems...

Phoenix, AZ

Phoenix, AZ

Phoenix is on the forefront of the sustainable cities movement in the United States. In 2013, the city launched Reimagine Phoenix, a sustainability initiative with a goal of increasing Phoenix’s waste diversion...



Walmart is committed to achieving zero waste to landfills in its own operations, consistently repurposes and reuses materials throughout the supply chain to create new consumer goods, ranging from tires and pet supplies...

Creating rich partnerships

We also work with governments, academic institutions and organisations to create rich partnerships capable of deepening our impact at local, regional and national levels. We firmly believe in the power of collaboration to amplify our work, and, with such a far-reaching vision we aim to achieve, we know we cannot do this alone.

Creating rich partnerships

Explore content in other languages Visit our Portuguese and Spanish language websites to access circular economy content in those languages.

News & Insights from North America

Case Study

The Plant: Synergistic food production space

The Plant is a collaborative community of food production businesses - all striving to find synergies between each...

Case Study

Yerdle Recommerce: The online platform for scaling reuse

Today, most brands focus on the first sale of an item. In other words: they miss out on big opportunities to capture...


SC Johnson becomes an Ellen MacArthur Foundation Strategic Partner


Cities in the circular economy: An initial exploration

This paper outlines some of the challenges cities are facing in today’s linear economy, explores the alternative...


Circular Consumer Electronics: An initial exploration

We are increasingly surrounded by ever more complex products, from smartphones and computers to wearable devices...


A circular economy is restorative and regenerative by design, explore the circular economy concept

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